PRIVACY POLICY

Bangladesh University

Last Updated: 25 February 2026

Bangladesh University (“we”, “our”, “us”) is committed to protecting the privacy and security of our website visitors, prospective students, and advertising platform users.

This Privacy Policy explains how we collect, use, and protect information when using our website and digital marketing systems, including TikTok Marketing API integrations.

  1. Information We Collect

We may collect the following types of information:

Contact information (name, email address, phone number)

Admission inquiry information

Website usage data (IP address, browser type, device information)

Marketing campaign interaction data

Analytics data from advertising platforms (including TikTok Ads)

We do not collect sensitive personal data unless voluntarily provided by users.

  1. How We Use Information

We use collected data for:

Processing admission inquiries

Providing information about academic programs

Managing advertising campaigns

Analyzing marketing performance

Improving our digital outreach

Ensuring platform security and fraud prevention

  1. TikTok Marketing API Usage

Bangladesh University uses TikTok Marketing API strictly for internal advertising and campaign management purposes.

Through TikTok API integration, we may:

Create and manage advertising campaigns

Monitor ad performance metrics

Optimize budgets and audience targeting

Analyze campaign reports

We do not sell, rent, or share TikTok advertising data with third parties.

All API usage complies with TikTok’s Business API Terms and Data Protection requirements.

  1. Data Sharing

We do not sell personal information.

Information may only be shared:

With authorized internal departments

With secure service providers under confidentiality agreements

When required by law

  1. Data Security

We implement appropriate technical and organizational measures to protect data, including:

Secure HTTPS encryption

Access control systems

Restricted internal access

Secure cloud hosting environments

  1. Data Retention

We retain data only as long as necessary for:

Admission processing

Marketing analytics

Legal and regulatory compliance

  1. User Rights

Users may:

Request access to their data

Request correction of inaccurate data

Request deletion of their information

Withdraw consent where applicable

Requests can be submitted to our official contact email below.

  1. Third-Party Services

Our website and marketing system may use third-party services including:

TikTok Ads Platform

Analytics providers

Secure hosting providers

Each third-party provider operates under their own privacy policy.

  1. Policy Updates

We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated revision date.