Hasanuzzaman
Lecturer (Part-time)
Academic Qualification:
• Ph.D. Candidate in Business Administration (Marketing), International Islamic University Malaysia (IIUM), Malaysia.
• M.Sc. in Marketing Management, University of Chester, United Kingdom, May 2023.
• BBA in Marketing, 2nd Major in Economics, United International University, Bangladesh.
Professional Experience:
• Lecturer (Part-time), Department of Business Administration, Bangladesh University
• Lecturer, Digital Marketing, The Halal Marketing School (HMS), Malaysia.
• Research Assistant, International Islamic University Malaysia (IIUM), Malaysia
• Graduate Research Assistant, International Islamic University Malaysia (IIUM), Malaysia
• Assistant Manager, H2C Gelati Ltd., London, United Kingdom
• Manager, Digital Marketing, CareerPaths, Bangladesh
• Senior Executive, Digital Marketing, LifeSpring, Bangladesh
• Digital Marketing Executive, Agnitive, Bangladesh
Other experience:
• Peer Reviewer for IGI Global Scientific Publishing and IIUM Journal of Case Studies in Management
• Experience in academic research, case-study development, and digital marketing
• International academic and professional experience across Bangladesh, the United Kingdom, and Malaysia.
Courses/Training:
• Foundations of Digital Marketing and E-commerce – Google
• Generative AI for Digital Marketing – IBM
• GenAI in Social Media Marketing – Meta
• Measure and Optimize Social Media Marketing Campaigns – Meta
• Advertising with Meta – Meta
• Mastering GEO: Generative Engine Optimization – Ostad
Skills:
• Research & Analytical: SPSS, SmartPLS, ATLAS.ti, Mendeley
• AI & Digital: ChatGPT, Claude AI, Gemini AI, NotebookLM, Perplexity, Flourish AI
• Design & Productivity: Canva, MS Word, Excel, PowerPoint
Area of Interest
Digital Marketing; AI-driven Digital Marketing; Generative Engine Optimization (GEO); Search Engine Optimization (SEO); Consumer Behaviour; Social Media Marketing; Islamic/Halal Marketing; Marketing Strategy; E-Commerce; Brand Management; Service Marketing
Research Work
• Research Project: Customer Attitudinal Intention to Use Artificial Intelligence (AI)-Enabled Robotic-waiter Services in Restaurant Business
• Research Project: Tawhidic Epistemology and Ummatic Mind as Strategic Resources for Enhancing Resilience in Muslim Small Enterprises
Book Chapter (SCOPUS):
• Hasanuzzaman, H., Mollik, M. S., & Islam, M. M. (2027). Transforming digital marketing communication through generative engine optimization: A strategic framework for the AI era. In M. Salam, V. Leong, & N. Muhamad (Eds.), Technology transfer and strategic applications for commercial human-AI interaction (pp. 443–474). IGI Global Scientific Publishing (SCOPUS).
https://doi.org/10.4018/979-8-3373-9325-4.ch012
• Islam, M. M., & Hasanuzzaman, H. (2027). A potential breakthrough in Bangladesh’s halal supply chain with HalalTech. In N. Sulaiman & M. Talib (Eds.), Sustaining the halal industry through Islamic science and technology integration (pp. 191–222). IGI Global Scientific Publishing. (SCOPUS) https://doi.org/10.4018/979-8-3373-7396-6.ch007
Journal Articles:
• Hasanuzzaman, H., Zubair, M., & Haque, A. (2026). Exploring the lived experiences of UK consumers: A qualitative inquiry into how Starbucks’ social media marketing shapes purchase decisions. International Journal of Business and Technology Management, 8(4), 157–176. https://doi.org/10.55057/ijbtm.2026.8.4.12
• Hasanuzzaman, Haque, A., & Suib, F. H. (2026). Generative engine optimisation (GEO) and AI search visibility in digital media: A case study of RTV Bangladesh. IIUM Journal of Case Studies in Management, 17(3), 47–55. https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/362
• Hasanuzzaman, Ullah, A., Islam, M. T., & Islam, M. T. (2026). Managing inventory complexity and supply chain resilience in Malaysia’s agro-food wholesale industry: The case of Kitchen Care Agro Food Products (M) Sdn. Bhd. IIUM Journal of Case Studies in Management, 17(3), 179–186. https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/375
• Hasanuzzaman, H. (2026). Transforming healthcare marketing through AI-driven digital strategies: Evidence from LifeSpring Bangladesh. IIUM Journal of Case Studies in Management, 17(3), 169–178. https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/374
• Islam, M. M., Hasanuzzaman, H., & Hasan, M. M. (2022). Problems of online shopping during COVID-19: A descriptive study in Dhaka City. EXIM Bank Agricultural University Bangladesh Journal, 4. https://ebaub.ac.bd/journal/ej/files/vol4/jc4_11.html
• Abu, E. S. S. S., Hasanuzzaman, Karaduman, M., & Mollah, M. S. (2026). GenAI adaptation among educational leaders in UniLanguage Sdn Bhd. IIUM Journal of Case Studies in Management, 17(3), 56–69. https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/361
• Ullah, A., Hasanuzzaman, & Islam, M. M. (2026). Navigating halal compliance and food safety standards in multi-category wholesaling: The case of Sairah Trading Sdn. Bhd. IIUM Journal of Case Studies in Management, 17(3), 1–12.
https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/358
• Zubair, M., Hasanuzzaman, Haque, A., & Suib, F. H. (2026). Digital innovation in Islamic banking: A case study of Bank Muamalat Malaysia’s marketing strategy. IIUM Journal of Case Studies in Management, 17(3), 39–46. https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/360
• Islam, M. M., Haque, A. K. M. A., & Hasanuzzaman. (2026). Service quality management and customer loyalty strategy: A case study of UZT Trading Sdn Bhd. IIUM Journal of Case Studies in Management, 17(3), 13–25. https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/357
• Kana, J. F., & Hasanuzzaman. (2026). Entrepreneurial leadership and digital innovation strategies in an EdTech startup: A case study of Omni Learn Consulting Commerce LLC, France. IIUM Journal of Case Studies in Management, 17(3), 153–162. https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/371
• Kana, J. F., Hasanuzzaman, & Shafi, S. (2026). The impact of social media marketing-related factors on halal brand awareness: A study of cafés in Malaysia. Journal of Islamic Management Studies, 9(2), 146–160. https://publications.waim.org.my/index.php/jims/article/view/207
• Zubair, M., Haque, A., Hasanuzzaman, H., & Anis, M. Z. (2026). Determinants of customer satisfaction in mobile telecommunication services in Bangladesh. International Journal of Advanced Research in Economics and Finance, 8(3), 92–110. https://doi.org/10.55057/ijaref.2026.8.3.7
